Job Description

PPC Specialist (Google Ads & Paid Media)

Google Ads | Local Services Ads (LSA) | Meta Ads | Lead Generation | Remote

Position Type: Full-Time, Remote Working Hours: U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring a PPC Specialist to own paid media strategy, execution, and optimization across multiple U.S. markets.

This is a hands-on, performance-focused role responsible for managing Google Ads, Local Services Ads (LSA), Meta Ads, and landing page optimization to generate qualified leads and maximize return on ad spend.

You'll work with significant advertising budgets across multiple locations while continuously improving campaign performance through data analysis, testing, and optimization.

If you're passionate about paid search, thrive in data-driven environments, and enjoy driving measurable business growth, this role is an excellent opportunity.

What You'll Own

Google Ads & Local Services Ads (LSA)

• Manage Google Ads MCC accounts across multiple locations.
• Build, launch, and optimize Google Search campaigns.
• Manage and improve Local Services Ads (LSA) performance.
• Conduct keyword research, search term analysis, and negative keyword management.
• Optimize bidding strategies, budgets, ad copy, and campaign structures.
• Improve lead volume while reducing Cost Per Lead (CPL).
• Monitor campaign pacing and budget allocation across markets.

Landing Page Optimization

• Build and optimize landing pages using Unbounce or similar platforms.
• Conduct A/B testing on headlines, forms, calls-to-action, layouts, and user experience.
• Improve landing page conversion rates across locations and service lines.
• Create new location-specific and service-specific landing pages.
• Collaborate with marketing and design teams to improve conversion performance.

Meta Ads (Preferred)

• Manage Facebook and Instagram advertising campaigns.
• Develop audience targeting strategies for lead generation and brand awareness.
• Test creative assets, messaging, and campaign structures.
• Optimize campaigns to improve lead quality and advertising efficiency.

Performance Reporting & Analytics

• Prepare weekly and monthly paid media performance reports.
• Monitor key metrics including:
• Cost Per Lead (CPL)
• Cost Per Booked Job
• Conversion Rate
• Return on Ad Spend (ROAS)
• Identify performance trends and optimization opportunities.
• Present actionable recommendations to improve campaign performance.
• Monitor advertising budgets and maximize return on investment.

Requirements

Must-Have Qualifications

Experience

• 3+ years of hands-on PPC management experience.
• Strong experience managing Google Ads Search campaigns.
• Experience managing Local Services Ads (LSA).
• Experience managing multi-location or franchise-style advertising accounts.
• Hands-on experience with Google Ads MCC account structures.
• Experience optimizing landing pages using Unbounce, Instapage, or similar platforms.
• Experience managing significant monthly advertising budgets.

Technical Skills

• Google Ads
• Google Ads MCC
• Local Services Ads (LSA)
• Google Analytics
• Keyword research and bid optimization
• Conversion tracking
• Performance reporting
• Landing page optimization
• Strong analytical and problem-solving skills

Nice-to-Have

• Experience within home services, HVAC, plumbing, roofing, restoration, or similar industries.
• Experience managing Google Business Profile (GBP).
• Familiarity with CallRail, CallTrackingMetrics, or similar call tracking platforms.
• Experience with pay-per-lead advertising platforms.
• Basic HTML/CSS knowledge.
• Experience using AI tools and marketing automation platforms.
• Experience managing Meta Ads campaigns.

What Makes You a Strong Fit

• Highly analytical and data-driven.
• Strong ownership mentality with excellent follow-through.
• Comfortable managing multiple campaigns across different markets.
• Proactive problem solver who identifies opportunities independently.
• Strong organizational and time management skills.
• Continuously learning and adapting to platform updates and best practices.

What a Typical Day Looks Like

• Review Google Ads and LSA campaign performance.
• Optimize keywords, bids, audiences, and campaign structures.
• Analyze search terms and update negative keyword lists.
• Improve landing page conversion rates through testing.
• Monitor budgets and campaign pacing.
• Review lead quality and performance metrics.
• Build reports and share optimization recommendations with leadership.
• Test new campaign strategies and creative approaches.

In short: You are responsible for maximizing lead generation and return on ad spend by managing, optimizing, and scaling paid media campaigns across multiple markets.

Key Metrics for Success (KPIs)

• Increased qualified lead volume.
• Reduced Cost Per Lead (CPL).
• Reduced Cost Per Booked Job.
• Improved Return on Ad Spend (ROAS).
• Landing page conversion rate improvements.
• Budget pacing and allocation accuracy.
• Continuous campaign optimization and testing.
• Overall marketing performance across multiple markets.

Why Join Us?

• Fully remote opportunity aligned with U.S. business hours.
• Manage large-scale, multi-location advertising campaigns.
• Direct impact on business growth and lead generation.
• Work with modern marketing tools and platforms.
• High ownership with opportunities to influence marketing strategy.
• Career growth into Senior PPC Specialist, Paid Media Manager, or Digital Marketing Lead roles.

Interview Process

1. Initial Phone Screen
2. Spark Hire Intro Video (3–5 minutes)
3. Practical Assessment (Google Ads & Campaign Optimization Scenario)
4. Client Interview
5. Offer & Onboarding

What Happens After You Apply

Right after you apply, you'll receive an email invitation from Spark Hire to record your Intro Video . This short, self-recorded video is the next step that completes your application and can be recorded whenever it's convenient for you.

Instead of repeating yourself across multiple screening calls, you'll introduce yourself once, and your video will be shared with the hiring team. This helps the hiring team evaluate your communication style early, making future interviews more meaningful while reducing unnecessary interview rounds.

Don't overthink it—you can record your video as many times as you'd like before submitting it. Only your final submission will be reviewed.

Please keep an eye on both your

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